WHITESTONE, N.Y. / AUSTIN, TX – BODYARMOR Sports Drink today announced a multi-year partnership with Austin FC, establishing the brand as the team’s “Official Sports Drink” starting this upcoming 2020 Major League Soccer season. BODYARMOR originally announced a partnership with Major League Soccer in September 2019 to become the league’s Official Sports Drink partner in the U.S. commencing in 2020.
“Given the exciting growth of Major League Soccer as a whole and seeing the impact that each local team has within their community, we couldn’t be more thrilled to partner with Austin FC,” said Kobe Bryant, NBA legend and BODYARMOR investor. “As a go-to option for those in need of hydration, we’re excited for the opportunity to provide better-for-you options to Austin FC’s Academy and First Team athletes when the Club begins play in MLS in 2021.”
As part of the agreement, BODYARMOR Sports Drink will hydrate Austin FC on sidelines at matches and practices from the 2021 season when Austin FC begin competing in Major League Soccer, in locker rooms and in training facilities. BODYARMOR’s logo and branding will be featured on coolers, cups, squirt bottles and towels on sidelines starting this upcoming season. BODYARMOR and Austin FC will also join forces to host local community fan events, including game day Fan Fests, and support BODYARMOR’s youth initiative, which will provide local youth programs with sideline equipment, essential hydration needs and more.
“We are pleased to welcome BODYARMOR into the growing list of world-class brands partnering with Austin FC,” commented Andy Loughnane, President of Austin FC. “BODYARMOR’s commitment to MLS and Austin FC will play an important role in achieving our Club’s hydration needs.”
In addition to the multi-year Austin FC deal, BODYARMOR has also announced partnerships today with 18 additional MLS teams across the country. BODYARMOR was initially announced as “Official Sports Drink” of Major League Soccer in September 2019. It was the largest multi-year partnership in BODYARMOR history.
BODYARMOR’s partnerships with Austin FC and Major League Soccer comes at a pivotal time for the brand, as BODYARMOR’s growth continues to accelerate and challenge the market leaders. Now the #2 sports drink sold in convenience stores nationwide, BODYARMOR has incredible momentum at retail nationwide and just recently eclipsed $700 million in sales in 2019.
