Laura Dixon is a high-value, trusted advisor in the sports industry. She grows sports-centric businesses by building strong relationships and sustainable financial strategies. She is the Founder of long game ventures, a firm that guides and invests in businesses committed to making an impact through sport. Laura is also CEO and co-founder of Pro Sports Assembly, the association for professional sports business leaders.
She is a Past Chair of The Texas Lyceum and serves on the national Board of Directors for the PLAYS Coalition. She has also served alongside the US State Department on sports envoys, fellowships, and programs connecting sports leaders and organizations across the globe.
Prior to long game ventures, she served as head of external relations for Spurs Sports and Entertainment, leading government and public affairs and serving as executive director of the Spurs Foundation. When Laura joined Spurs Sports and Entertainment, she was a partner at Victor Credo, an advisory firm that supported talent agents, high profile coaches and athletes in advancing their careers, social impact, and off-court business ventures. Her clients included NBA All-Stars, Olympic Gold Medalists, NCAA Champions, youth sport organizations, coaches associations, municipalities, school districts, universities and North American indigenous tribes.
Ultimately, her forte is partnering with sport executives to build coalitions, set a vision, develop a plan, and execute with excellence. In doing so, she enjoys helping clients make lasting connections with external stakeholders and organizations to enhance their business reputation and impact. She possesses an exceedingly high track record of success in leading ventures at the intersection of sport and social impact.
Laura received an MBA from the University of Texas at Austin, a BS from Texas Tech University and executive certificates from Texas Christian University, Southern Methodist University, and the University of Kentucky. She was in the first cohort to receive a Certified Sports Event Executive designation and Certificate of Inclusive Leadership in professional sports. Throughout her career, Laura has served on numerous state, municipal and nonprofit boards.